Yeah, they going to have a contest and everything. Besides marketing, here's part of the big reason:

“When we moved here, it was important we maintain the Braves name so people understood who we were, that we were a part of the Atlanta organization, because minor league baseball had never been in this area before," said GM North Johnson (which sounds a lot like a porn name, but I digress). "There were a lot of reasons to maintain the name and it was important for the Atlanta Braves to continue their brand.

“Fast forward nine years later, we’re in our ninth season, and our reality is a lot of confusion in the market with which team is which. It’s moreso for us. … We’ve had folks, on multiple occasions, who had tickets for a Gwinnett Braves game and showed up at Turner Field. Folks have turned up at Turner Field for a fireworks show and it turned out it was our fireworks show night. It’s more to clean up confusion on the marketing side, mostly from our end."

In other words, they're tired of dealing with stupid people.

I guess the Crackers is off the table?

I think we should do out duty here and find that perfect nickname that best suits Gwinnett County's identity. There's no truth to the rumor that the new team logo will be an orange traffic cone.