Most of this has been reported before but there's some new quotes and characters. And it claims Manafort was likely fired because he was not on board with using CA, while Bannon, the new campaign manager, was a VP and part owner.
Cloak and Data: The Real Story Behind Cambridge Analytica’s Rise and Fall
The secretive data firm said it could move the minds of American voters. That wasn’t its real victory. by Andy Kroll
Not long after, they met with Nix in a conference room in the Willard InterContinental hotel, a stone’s throw from the White House. The meeting lasted more than six hours, Block recalls, as Nix described how they could use personality data and psychographics in American campaigns. “By the time he was done, I’m going like, ‘Holy ****,’” Block told me. “I had been aware of what Obama had done…But this seemed to be light-years ahead.”
The campaign had hired Cambridge in the belief it could use Ripon to help win Cruz the nomination; instead, it was paying millions of dollars to build the Ripon technology. “It was like an internal Ponzi scheme,” a former Cruz campaign official told me.
“They’re just full of ****, right?” Manafort said, according to Watts. “I don’t want ’em anywhere near the campaign.”
We use the same techniques as Aristotle and Hitler,” the consultant said. “We appeal to people on an emotional level to get them to agree on a functional level.”
“We called him (Nix) Mr. Bond because he is English,” one of Oakes’ Indonesian employees told the Independent, “and because he is such a mystery.”
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Originally Posted by nsacpi
