Batting average doesn't matter. His obp is lower than i'd like, and thats disappointing, but batting average is archaic. I'm more concerned over whether or not he eats too much garlic than I am with his batting average. He strikes out too much, and his obp is lower than normal for him, but batting average just takes up a spot on his baseball card at this point. We as a people have WAY more accurate measure of his productivity than batting average. Now, you could say that those way more accurate measures are also lacking, and i'd agree with you, but don't tell me about batting average. You're smarter than that.
I don't normally care about batting average but .180 for a starting second baseman getting 15 million is unacceptable. His OBP would be higher if his batting average was better.