I believe people inherently need to work and be productive but they want to have some freedom of choice in the matter. They also must feel connected to and invested in a greater goal, not just a nameless, faceless cog in a machine.
The rich and the powerful in America still operate under the feudalistic/hierarchial playbook, though they do a good job disguising it. That's what the Confederacy was about (African slaves were just the unfortunate, coincidental victims). After a few good decades following the New Deal and WWII where the middle class expanded, capitalism has morphed in a cruel monster again. The battlefield keeps changing but the game is still the same -- amassing wealth and power for the few at the expense of the many. By 2016 the top 1% will supposedly own over half the world's wealth, and it's continually getting worse. By 2020 what will the numbers be?
I believe there's still a middle road to be found that would be better for everybody, even the rich, but first people have to want it. Someday a disaster so great may finally force people to get along, but nah... That will never happen. The last two people on earth will probably kill each other fighting over a scrap of food.