The first signs of the FO members being in the hot seat have surfaced. There are reports of internal friction, power struggles, and management shakeups.
But why? Why is there drama in year 3 of a rebuild when rebuilds commonly take 4-5 years to complete?
The answer is that this was never supposed to be a 4-5 year rebuild. From day 1, this was supposed to be a 2-3 year rebuild that saw the Braves competitive in 2017.
Let's recap events...
Early/mid 2013, the Braves decide to move to Cobb county. They were in the midst of a 96 win season, and were routinely drawing ~2.5M fans to Turner Field every season. The decision to move was almost certainly made with projections of the typical 20%-25% attendance boost teams see with new parks baked into the ROI calculations. This means the projected attendance figure was around 3M+. That higher attendance figure, coupled with lower stadium maintenance costs, are what drove the decision to move the team into the new park.
Then 2014 happened. The team missed the playoffs by only winning 79 games (we would kill for that now), and it was decided the combination of the current MLB contracts and poor minor league system would make it nearly impossible to compete in 2017 when the new park opened, and a losing team could not draw the projected 3M+ fans. Frank Wren was fired as a result.
The Braves decided to rebuild before the 2015 season. But wait...rebuilds take 4-5 years, and they couldn't be in the middle of a rebuild when the new park opened and risk poor attendance. The solution? A 2-3 year rebuild! Surely the Braves FO was so much smarter than everyone else they could rebuild in 2-3 years when every other organization in baseball takes 4-5 years to rebuild. They convinced upper management it could be done (they had the legendary JS, Cox, and Hart, and the boy-genius Coppy, after all), and so it began.
Every move the Braves made during the rebuild had an eye towards winning in 2017. CJ's contract was unloaded for contracts that expired earlier. BJ's contract was unloaded by hitching him to Kimbrel. Markakis was signed to play RF in 2017. Olivera was acquired to play 3B in 2017. Teheran was kept to anchor the rotation in 2017. Kemp was acquired to bat 4th in 2017. A trio of serviceable SPs were paid $30M+ to fill out the 2017 rotation. Swanson and Albies were promoted without any concern for maximizing their years of organizational control.
A lot of resources that should have been used to build for the future (2019+) were used to build for 2017. The prospects that were supposed to help win in 2017 have almost all flopped. And the Braves are still losing. And attendance is nowhere near 3M in the brand new shiny ball park.
And now we are starting to see the Braves FO pay the consequences.
But why? Why is there drama in year 3 of a rebuild when rebuilds commonly take 4-5 years to complete?
The answer is that this was never supposed to be a 4-5 year rebuild. From day 1, this was supposed to be a 2-3 year rebuild that saw the Braves competitive in 2017.
Let's recap events...
Early/mid 2013, the Braves decide to move to Cobb county. They were in the midst of a 96 win season, and were routinely drawing ~2.5M fans to Turner Field every season. The decision to move was almost certainly made with projections of the typical 20%-25% attendance boost teams see with new parks baked into the ROI calculations. This means the projected attendance figure was around 3M+. That higher attendance figure, coupled with lower stadium maintenance costs, are what drove the decision to move the team into the new park.
Then 2014 happened. The team missed the playoffs by only winning 79 games (we would kill for that now), and it was decided the combination of the current MLB contracts and poor minor league system would make it nearly impossible to compete in 2017 when the new park opened, and a losing team could not draw the projected 3M+ fans. Frank Wren was fired as a result.
The Braves decided to rebuild before the 2015 season. But wait...rebuilds take 4-5 years, and they couldn't be in the middle of a rebuild when the new park opened and risk poor attendance. The solution? A 2-3 year rebuild! Surely the Braves FO was so much smarter than everyone else they could rebuild in 2-3 years when every other organization in baseball takes 4-5 years to rebuild. They convinced upper management it could be done (they had the legendary JS, Cox, and Hart, and the boy-genius Coppy, after all), and so it began.
Every move the Braves made during the rebuild had an eye towards winning in 2017. CJ's contract was unloaded for contracts that expired earlier. BJ's contract was unloaded by hitching him to Kimbrel. Markakis was signed to play RF in 2017. Olivera was acquired to play 3B in 2017. Teheran was kept to anchor the rotation in 2017. Kemp was acquired to bat 4th in 2017. A trio of serviceable SPs were paid $30M+ to fill out the 2017 rotation. Swanson and Albies were promoted without any concern for maximizing their years of organizational control.
A lot of resources that should have been used to build for the future (2019+) were used to build for 2017. The prospects that were supposed to help win in 2017 have almost all flopped. And the Braves are still losing. And attendance is nowhere near 3M in the brand new shiny ball park.
And now we are starting to see the Braves FO pay the consequences.