A marketing director of a well-known Swiss brand, who asked not to be named to keep his opinion separate from the company that employs him, agreed. “I belong to a collector group that maintains an ongoing group chat, and the initial reaction was that it had to be fake. After that, everyone was laughing,” he said of the more expensive piece. “When you look at all of them, they scream Chinese-made watch. None of them is worth the asking price.”
Indeed, even though the website touts “Swiss-made” when describing the watches, it’s not uncommon among manufacturers of lower-priced designs to manipulate that designation by purchasing some Swiss-made parts and assembling the watch in another country. By Thursday afternoon, several experts across social media pointed out that the more expensive watch’s tourbillon, a mechanism designed to improve accuracy and typically found in pricier timepieces, seemed to be sourced from both Switzerland and China. “Those blue screws on the tourbillon cage are a dead giveaway that it was partly made in China. You won’t find blue screws on a tourbillon made in Switzerland,” noted the marketing director. “And you can pick up a Chinese tourbillon for $100.”