The plan for a mid-market team has to be based on getting a significant amount of production during the pre-free agent years from the guys graduating from the farm system. But even a good farm system will leave some gaps unfilled, and that's where on a selective basis you pick up a few guys at the market rate.
Of course, but those players we pickup for market rate should not be players that are likely to produce 2 WAR or less, otherwise it's a huge waste of money. Take 2018 for example, we will be paying Neck and Kemp around 30 mil in that year to most likely produce less than 3 WAR combined (and that's being friendly, good chance we get less than 1 WAR at the rate they are going). Combine that with 3-4 WAR or so from Ender and you have a 7 WAR OF. If we combined that 30 mil together and signed a FA for 30 mil we'd likely have a 4-5 WAR player, and could have a Mallex/Peterson combo in the other OF spot for almost double the WAR. I'd much rather see us spend market rate on impact players.
It's not that the Markakis signing is a huge deal by itself, it's the lost opportunity cost from signing him that's a problem. Paying market value for guys like Markakis that have no true upside is always a problem because you lose flexibility. I don't see us competing for a .500 record until 2018 at the earliest really, and don't see a playoff hope till 2019 so neither the Markakis or Kemp moves bother me that much. But it does amuse me to see a bunch of people that think we are going to compete next season okay with us spending a quarter of our payroll on guys who won't be producing much of anything.