The key points...
"But winning is needed to regain the trust of the fan base. The team’s brand has been damaged -- by this offseason, by perceptions that the Braves have become an organization that cares more about lucrative real estate transactions than winning and by four consecutive losing seasons."
McGuirk, Schiller and Plant all maintain that the Braves’ commercial real estate business, punctuated by the development of The Battery Atlanta, all is about giving Anthopoulos money to spend on players.
“We’ve cleared the deck for next year,” McGuirk said. “There will be very few teams that have as much to spend in the marketplace next winter as the Atlanta Braves. The opportunity to spend is there. But it will be done judiciously and sequentially when Alex says it’s time.”
Big words. You hope to keep from backing yourself into that type of corner, but if you read that from a typical fan's standpoint they almost HAVE TO play at the top of the market and offer whatever it takes to land a Donaldson/Machado/Harper next winter - anything less will result in those folks calling them liars and possibly jumping ship for good. Just another situation where those who don't care about things like service-time will be able to point out that they're "cheap", and could care less about winning.
(Count me as one of those who's still cynical - I'll always dream about it, but I'll believe it when I see it like many others here.)