Not sure just how "cool" that is - pretty embarrassing actually. The richest ownership group (by leaps and bounds) coming off an infusion of revenue following a Championship is haggling with the face of its franchise over $30 million?
As much as you want AA to pinch every penny possible, this one has been a no-brainer since Day One. Signing "impact players" and icons has always been (and remains) an ownership-level decision rather than something left up to Team Presidents and GMs. That might be the only thing I agree with Borass about. The decision about how you want your franchise to be perceived - by both players you might hope to sign one day AND fans - has to be made by the people who will ultimately be around to be affected by signing the face of their franchise regardless of whether that ends up being positively or negatively. Alex is there to oversee the day-to-day and even year-to-year operation of the club, and guys like him are signed to short-term contracts because no ownership group is going to allow them to make decisions that could significantly hurt the value of the franchise in the long run. The decisions about who ownership wants to be the first person you think of when you think of the organization isn't (and shouldn't be) his. This is the player you want to represent the franchise in official capacities (league special events, large charity events, important interviews, etc.) as well as someone you feel will significantly affect merchandise and ticket sales. You can bet your sweet *ss that the decisions to sign Tatis, Betts, Lindor, Harper, Cole, Rendon, Strasburg, and Seager and to trade for Stanton weren't left up to Preller, Cashman, Rizzo, etc. - that's why Borass doesn't typically bother negotiating with them when it comes to franchise players.
The fact that Liberty has allowed this situation to drag on this long is impossible to describe as anything other than embarrassing. People in Alex' position should be consulted when it comes to signing someone like Freeman, but that's about as far as that should go.