The parties really do tend to be platform driven, except for the Republicans and Democrats, who I have insisted for years are more money and power driven and don't give a rat's arse about the issues they claim to support, except as lip service to get more votes, which is IMO always their #1 priority. Remember what sturg told us after he actually spoke with Ron Paul back in 2012 (that's the correct year, isn't it sturg?), he said the Repubs didn't even care about the abortion issue except as a tool to get votes. Did you guys just not believe him or was this another example of "matador defense" or maybe more like "teenager selective hearing". I absolutely did believe sturg. Remember how Repubs absolutely hated the idea of stem cell research until Nancy Reagan came out in favor of it because Ronnie needed something radical to help him in his battle against Alzheimer's? Remember how Repubs hated all things same sex relations and especially same sex marriage until they found out Dick Cheney's daughter was gay and had a life partner and then they pretty much stopped talking about it, either out of deference to their party's leaders at the time or maybe because they didn't want to get a quail hunting invitation in the mail. How vital were those issues after it affected them or someone they cared about and/or wanted to support, as opposed to when it was some nameless, faceless, gay folks?
As for the Dems, Bernie isn't really a Dem, he, IMO is much more of a Progressive (and I'm going from the historical reference than the current definition) but even though I like Bernie, I"ve always said he is much more of a niche candidate, one who shouldn't get more than 15%-20% of the vote in any primary, yet see how much support he had, even with Hilldog rigging and/or illegally influencing primary after primary. That shows a LOT of Dems don't like Hilldog any more than most Repubs do. Their voices went largely unheard or uncared about, just like Ron Paul's supporters' voices in past primaries.
As for the personality or ego driven angle, which is how I'm taking part of what you said, isn't ego always at least a partial, and usually THE main reason people run for president?
In a political climate where the power bosses, or whomever is pulling the strings behind the scenes is determining the final candidates, no matter whether the people like their choices or not isn't now the most important time ever to vote conscience that we've ever known in this nation? The game is more rigged than the NBA, and all this "well I"m voting for Candidate A because I hate Candidate B so much or because I feel like Candidate B will bring about the Zombie Apocalypse" is just perpetuating the same old BS political system that's destroying this country.
Sure, voting conscience over "getting to be on the winning side" may seem like a waste at first, maybe it even is a waste of a vote in some peoples' eyes, but if people would do that and stick with it, it WOULD start to make a difference and probably before most people realize and hey if voting your conscience causes the Zombie Apocalypse to happen because Trump/Hilldog (whichever one you feel would most rapidly usher in the "ZA") then maybe a "ZA" is exactly what we need. Hey, I vote in OK, where they would vote for the Repub candidate, even if it was the anti-christ and they knew it" and you can bet your arse I'm going to vote for whomever I feel is best, not the least worst.