Pubs are wisely going for the top left quadrant. This should be the largest party realignment of my lifetime.
https://www.axios.com/house-gop-mem...campaign=editorial&utm_content=politics-trump
Behind the scenes: On the afternoon flight between fundraisers, home state Rep. Jim Banks, who leads the largest bloc of House conservatives, the Republican Study Committee, handed his memo to House Minority Leader Kevin McCarthy.
Banks argues in the memo that "both parties are undergoing coalitional transformations" and that Republicans shouldn't fight the trend of corporate donors pulling back from the GOP.
"Our electoral success in the 2022 midterm election will be determined by our willingness to embrace our new coalition," the memo says. "House Republicans can broaden our electorate, increase voter turnout, and take back the House by enthusiastically rebranding and reorienting as the Party of the Working Class."
"There is an embittered and loud minority in the GOP that finds our new coalition distasteful, but President Trump's gift didn’t come with a receipt," he adds.
What's next: Banks offered McCarthy ideas for how Republicans could make further inroads with working class voters. On the messaging front, he recommends:
Contrasting the GOP's immigration policies against "Biden's border crisis"
Hammering the Chinese Communist Party's "predatory trade practices" and arguing that "Democrats' coziness with China results from their coziness with Wall Street"
Attacking Democrats for COVID lockdowns, hammering "wokeness and identity politics" and going after Big Tech.
He suggests Republicans hold "working class roundtables" and create a "working families task force."