The issue that I see is that many people are using the thought process of building for 2017, 2018 instead of a longer term process that looks at improvement in 2017, being good in 2018, realistic contention in 2019 and beyond. The thing is that the FA possibilities after this season are fairly horrible and considerably limited.
Could the Braves sign Cespedes? Maybe. But, he's going to be extremely costly and is getting on the wrong side of his career. If you do sign him you have to hope he will maintain but be prepared for a gradual )hopefully) decline, say just as good in 2017, 15% off in 2018, another 15% off in 2019, another 15% off in 2020. So, you would have a guy who is 50% of the player he is now on your team in 2020 but making as much money or more than he makes in 2017. It's a huge gamble based on the desire to be competitive in 2017.
Could the Braves sign Desmond for LF? Almost surely. But should they? He's having a career year in an extreme hitters park surrounded by an excellent team. Is he the player you see today (the one you pay for) or is he the player who played in Washington? Players blossom all the time but how would everyone feel if he was doing this in Coors?
The point is that the Braves young talent isn't likely to be huge contributors to success in 2017. Atlanta doesn't have a Harper or Trout or Clemens or Martinez ready to jump from the minors straight to the All-Star team. Guys like Albies, Swanson, all the young pitchers, are likely to come up and struggle a bit before settling in and either growing into good (maybe great) ML players or wash out to be replaced by others who will likely go through the same process. Look at Wisler, Blair, Folty, etc. and you see the process working with the young pitching.
Even IF the Braves sign top FA talent in the offseason (and the hit rate on targets that are actually good and fit needs will have to be off the charts because of the lack of options), the youngsters are still going to struggle. 2017 is a pipe dream. That's why you have to think of 2018 and beyond NOW.
Even Teheran, Freeman, Viz all lose value, maybe significant value, over the next 2-3 years simply because they get older, more expensive and under less control. That doesn't even take into consideration possible injury or outside influences such as PED suspension (Viz).
The farm is improved. It may actually be one of the best overall in the game. However, the rebuild isn't close to being finished and can't (or shouldn't) be rushed.
The thing that everyone who wants to suddenly turn into the Rays somehow keeps missing is the fact that it's NOT A GAMBLE.
There are no other places you're going to need to spend money prior to the end of Julio's contract. Funny thing is, that coincides with the time you guys think the kids will be serious contributors - 2020. So what if you're paying Cespedes $25 million that season? Markakis will have fallen off the books by then, meaning you need a whole lot less production from him since there will be extra money available.
Again, no one's saying the Braves should go out and go nuts by signing Cespedes, Desmond, and Castro with the belief that they'd instantly become contenders next season. However, the fans that are complaining about "being lied to" by the brass wants to see improvement. Adding the big bat Cespedes offers would make it SO MUCH easier for guys like Albies and Swanson not to feel like they're expected to be "saviors". They can do what they're good at and be nice parts to add to the offense.
Many others have mentioned that they felt one big signing (Cespedes or Desmond) coupled with a couple of other "solid" signings (Castro, Prado, etc.) puts the Braves on the fringes of a wildcard spot. I think that'd be tough to disagree with.
You don't want a big signing? Fine. I still think you could make this team really competitive in 2017 even by adding a few of these "terrible" free-agents, and they could do so WITHOUT blocking a single prospect that you want to step in in 2020.
Sign Mark Trumbo for 3 years and $60-$75 million and stick him in LF. There's your right-handed protection for Freddie for half what Cespedes would cost. Contract would end after 2018 and he'd be 34.
Sign Justin Turner or Prado for 2 years and $25 million to play 3B. There's your veteran to guide Albies/Swanson/Ruiz. That contract would end prior to the big free-agent class that will have Machado and Donaldson - Turner would be 34, Prado would be 35.
Sign Castro for 2 years and $12 million. There's your platoon-mate for Flowers.
The point is, I completely agree with Coppy's stance that someone's paying through the nose if they want Julio. Adding a few guys like that could very easily put you in the wildcard hunt as early as next year. There is ABSOLUTELY no reason to "tank" for even half a season at this juncture. There's a fine line between continuing to acquire young talent with an eye towards being competitive in the near-future and turning into the Rays. Many people seem to have crossed that line. The brass can't say it any more convincingly than they have - payroll is going up starting January 1st. All the bad contracts will be off the books at that point, we'll (in essence) be starting from scratch financially, and the system will have been completely overhauled - rank it where you want to.
This team will be far more competitive come Opening Day 2017, regardless of who thinks that's "jumping the gun".