If I spend all my effort to hammer on something. Let's say I want to get bigger arms. If I target my arms I'm much more likely to get the result I want by having bigger arms. Is that an easy enough analogy for you to understand the point of messaging?
Remember when Islamic Terrorism was the number 1 threat to America?
So you're happy with Zuckerberg spending over 400m effectively privatizing elections while his staff gets read-write access in real time to voter results and rolls?
You're happy with ballots being dropped into drop boxes in bunches in the middle of the night?
You're happy with thousands of mail in ballots without signatures to be acceppted?
Should I continue?