You may have mentioned this previously 50, but why do you think the great people of Minnesota gravitated toward Ventura in the first place? Celebrity? His status as an anti-politician/outsider? Party? Platform?
Don't know if I have really answered that. First thing is the state was flush with money so everyone was feeling pretty good. Jesse had a radio show and was constantly harping on both parties because they were in lobbyists' pockets and were only catering to their constituencies. That's a pretty ridiculous notion in Minnesota where we lobbyists have to register, report all of our expenditures, and cannot provide anything to legislators in terms of gifts, dinners, tickets, etc. But it was the Clinton era and Jesse was Rush with a different message. Instead of yammering at liberals, he yammered at everybody with a "follow the money" mantra.
I think Jesse ran for office thinking he'd lose, but it would promote his radio show and book deals. He ran on the Independence Party ticket and brought on perennial third-party candidate Dean Barkley (who basically founded Minnesota's Independence Party) to guide the overarching message. He also had a lot of help from former Congressman Tim Penney, who is pretty sharp.
The Republicans were united behind Norm Coleman, a former Democrat who switched parties and was later elected to the US Senate, but the Democrats were a bit fractured after a five-way primary that was won by "Skip" Humphrey, son of Hubert Humphrey. "Skip" is a decent guy, but his father used up the entire genetic stock of charisma and didn't pass any on to "Skip." Like I said to someone, "The apple didn't fall far from the tree, but it rolled quite a ways away." Jesse was in third place right after the primaries, but instead of fading away during the debates, he beat the crap out of both sides, concentrating heavily on Coleman. He climbed steadily and peaked at the right time. He threw some money together and hired Bill Hillsman, the advertising guy who helped engineer Paul Wellstone's stunning upset of Rudy Boschwitz in 1990 and Hillsman put together some really great ads. Here are links to a couple:
Jesse Action Figure: [video=youtube;TjU948M0ARw]https://www.youtube.com/watch?v=TjU948M0ARw[/video]
Jesse the Mind: [video=youtube;zSACk65D3pk]https://www.youtube.com/watch?v=zSACk65D3pk[/video]
After the ads hit, Jesse really caught fire. The vote was really fluid. I saw varying polls in the last week that had any of the guys winning. We have same-day voter registration and on election day, there were a ton of folks registering, meaning that they hadn't voted in a long time. Lots of young guys out to vote for Jesse. My elderly mother was an election judge back then and she lives in a fairly sparse area in which she knows just about everyone (she remains quite the busybody at 97), but even she was unfamiliar with a lot of young guys who she swore came "right out of the barn" to vote. Minnesota has a reputation as this ultra-liberal state and in some ways it is, but it has a fierce independent streak and that streak showed up consistently in the 1990s. It is difficult to know where Jesse's vote came from. There were some disaffected Democrats (the Minnesota Democratic-Farmer-Labor party is painful in its overweening pretense--and I say that as an active DFLer), but it is interesting to note that the State House of Representatives flipped from DFL to Republican control along with Jesse's election. It's my guess that a lot of the guys that were bringing the barnyard smells into the Cannon Falls Township Hall to torment my mother and their brethren throughout the state pulled the Republican lever right after they pulled the lever for Jesse. Ruy Teixeira has written a lot about how the Democrats nationally have lost the white male vote and I think Ventura offered a lot of blue collar voters to find a middle ground where they were comfortable.
Independence Party platform? Platform? We don't need no stinkin' platform! Jesse ran as "not them" and "not their ideas." His public stance is pretty much standard old-school libertarian (some some notable departures--especially on things like mass transit) with a blue collar slant. Fiercely pro-choice. Pretty much anti-war. At one debate, Jesse said prostitution should be legal. Doesn't say much about guns one way or the other, but thinks hunters are wimps because the animals can't shoot back. Jesse makes a lot about his Navy Seal background (which has been disputed), but he used to wax about "until you've hunted man, you can't call yourself a hunter." As I referenced above, Jesse wanted to reduce car license fees and cut property taxes. Most of his platform related to things that personally p*ssed him off. He had several big cars and a pretty huge estate that paid a lot of property taxes. To characterize things, Jesse seemed to reach the new outer-ring suburban voter. Gen Xers. First or second time homeowners. People who felt the DFL had its head in the clouds and was only concerned about the urban core and didn't cotton to the Republican social issue platform. Folks who thought all you need is a pragmatic guy to wave his hand to produce pragmatic solutions.
In the end, no one could foresee the tidal wave of non-voters who pulled the lever for Ventura. Minnesota used to have a September primary and Humphrey couldn't pull things together after a five-way primary and Coleman was an easy foil for Jesse (Coleman also had a contested endorsement contest against the sitting Lieutenant Governor Joanne Benson. I always thought that if Benson had been the candidate, she probably would have been elected the first woman Governor in Minnesota because Jesse couldn't have jibed at her during the debates the same way he tweaked Coleman without looking like a bully.). With only seven weeks between the primary and the general elections, it can be very difficult for people to react to something unexpected, like Ventura's rise. There was no time for either Coleman or Humphrey to counter Jesse, not that either of them had the personal magnetism to accomplish what needed to be done. The bottom fell out for Humphrey, who ended up a distant third. Again, the five-way primary left the DFL party without a lot of resources for the general election campaign and the Humphrey name had lost its magic (and Humphrey the Elder had an
awesome political machine). A lot of things came together to Jesse's benefit and his outsider status certainly helped.
Don't know if this readily translates to the Trump phenomenon except for the fact that it appears to be reaching the non-political and energizing them at a lowest common denominator level. Like Jesse, Trump is "saying the things others are afraid to say or at least say out loud." I think the edge on Trump's message is more harsh than what Jesse ladled out, but the landscape has changed dramatically and people weren't worried about things like terrorism in the 1990's so that is understandable. Jesse's basic message was "people aren't evil, just misled." Trump seems to have a more Manichean view of the world, which, again, is probably the way to go in a more security-conscious world. Both are really anti-establishment, but they have greatly different personal narratives so the anti-establishment messages aren't quite the same.