Oh, for God's sake. Allow a little mystery and intangible, would you? I think it's great that your crowd is measuring everything but their d*ck size. There are still unmeasurables, and even the most saber-savvy front offices acknowledge that.
I don't think you'll find many who will argue that there are some intangible things that matter, but ultimately the traditional school of thought on these traits overrates them quite terribly.