And the people that follow him is like them following Lucifer/Satan. Satan does preach the word of God to suit his purposes, exhibit A: J. Osteen.
If you ever saw the old show Battlestar Galactica 1979 version (War of the Gods I and II), Count Iblis is like Joel Osteen, promises promises until your soul is his and he smite you in the end with eternal damnation/destruction. They explained him as Diablo/Mestipholes which is Lucifer/Satan in the old Hebrew text I believe.
We have our share of black preachers that do this but we are more skeptical in that part to when we call them out like Creflo Dollar.
Wow, a 1970s Battlestar Galactica fan. I knew you were an alright guy!!!
As for Osteen's appeal I think it's simple, his books, sermons, messages, etc., are always (at least from my limited sample size of observation) very positive, upbeat, uplifting, etc. and people need to be uplifted. I think that's why he's so popular. Now as for the rest, rather than me condemning him specifically I'd have to say that any church, pastor, or Christian who talks the talk, the words of Jesus, the positive sounding commandments and messages but when it comes to helping people in the real world they close their doors, I'm fairly sure that Osteen isn't the only one guilty of that sort of thing. We all fall short of measuring up to our charge as Christians, but it should be pretty obvious, at least most of the time, when someone is really in there trying to do the right thing and when they're just a charlatan, or a scribe/Pharisee as it were.
The problem here is I"ll bet you Osteen's followers are defending his actions even now, but what about those who follow other pastors who aren't really doing anything more than Osteen, those who are calling Osteen out now (and probably rightly so)? Can/will they do the same when it's their guy talking the talk but not walking the walk? Just curious.
This is the main reason why I cringe when Christians get really involved in politics. They seem to always follow the instructions of their political leader and quite often lose sight of their spiritual foundation, especially when they get their "manna" from a religious person who has sold out to the religious-political demons of the world for a few moments of fortune, fame, and air time.