Okay, well, let's start with Phil. First, his actual words.
1. His crassness was not helpful. But, you better believe it, it resonates with many guys without same-sex-attraction. Nevertheless, not helpful Phil and easily critiqued.
2. Putting slippery slope reasoning into such statements makes your opposition go ballistic, bat-****e crazy. Course that doesn't mean there is never a place for such.
3. He paraphrased 1 Cor. fairly well and included more than just homosexuality. So I give him good marks for that.
4. He never says he hates homosexuals, actually within context he says "...we just lov'm and…" tell them about Jesus & let God do the judging (meaning ultimate judgment). Now, you might want to define "love" differently than him, but I wouldn't define "love" as approval, which many seem to demand.
Second, his wisdom, or lack thereof - several options.
1. He was naive to think he could say what he did (no matter how he framed it) to GQ and it wouldn't cause a firestorm. Reading comments he's made before, and hearing segments from him from time to time, I doubt this is a correct view. He's far sharper than the backwoods routine and demeanor might lead you to think.
2. He knew and didn't care, with no regard to how it would affect him, his family or the show, because he sees his role as being somewhat that of a prophet. Maybe. I tend to think he's like that because he thinks a thing needs to be said. Agree or disagree with what he thinks is right or wrong, etc., but I could see him thinking that such needs to be said. I'd be interested to see if he said this after the news out of CO recently about the suit against the baker.
3. He knew and said what he did because he's actually a marketing genius. Could be this as well - particularly how marketable their brand actually is. But this is a more cynical view…
Oh, sorry about the length of the above. ;-)