Owner Arthur Blank’s group has brought the consulting firm Sportology, with whom they’ve partnered with for a while, in to work with them on the Falcons, as well as the MLS’ Atlanta United and the new NWSL expansion team he was awarded (they’ve worked with Blank on building the NWSL club for a little while). For the Falcons’ specifically, it’s an overall health check on the team’s operations. And it’s not been a secret within the walls of the football facility that the evaluation is ongoing.
Time will tell what this means for GM Terry Fontenot and coach Raheem Morris, but there’s plenty of buzz that some level of change is coming, with the team at 6–9, assured of its eighth consecutive season under .500 and home for the playoffs.
Mike Forde, a former executive for the Premier League’s Chelsea F.C., is Sportlogy’s founder, and former Texans GM Rick Smith is among the firm’s partners.