As krg said, I don't think Vince hates wrestling since the McMahon's have been promoting wrestling since his grandfather. Vince just has decent business acumen. In the early 2000's when MMA started getting more mainstream and popular, he moved away from using the term "wrestling" which most people saw as child's play, to "sports' entertainment". They were both essentially fighting for a similar demographic, even though WWE denies this. A few years ago WWE realized the 18-29 demo was being lost to UFC, so they switched to the "PG-13" era. More kid friendly stuff, less babes in bikini's, no more blood, no more chair shots to the head, etc. Shrewd move by Vince because kids will always love the appeal of pro wrestling (super heroes and villians), and as long as kids want to go watch, their parents will go too. And because of the politically correct crowd, he toned down all the stuff that made wrestling peak in the late 90's early 2000's, as parents feel more comfortable letting their kids watch wrestling without the blood, violence, and near nudity from their divas.