**Yes**, Lululemon has raised prices on certain items since 2024, primarily in **2025**.
These increases were **modest** and **strategic**, affecting only a **small portion** of the assortment, largely to offset rising costs from U.S. tariffs on imports (especially from Vietnam and China, key sourcing regions). Company executives, including CFO Meghan Frank, confirmed this approach in earnings calls during mid-2025 (around June and September), describing the hikes as targeted rather than across-the-board.
Customer reports on platforms like Reddit noted specific examples in early-to-mid 2025, such as:
- Certain leggings (e.g., Align, Wunder Under, Groove styles) rising in price in Canada.
- Other items like joggers or accessories seeing $10–$20 jumps.
Core flagship products like Align leggings have maintained relatively stable full-price levels in USD (typically $98–$128 depending on length/style), with no evidence of major broad hikes there post-2024. However, regional variations (e.g., CAD prices) and selective adjustments occurred.
These changes coincided with challenges like slower U.S. demand and tariff impacts, prompting the company to pass on some costs while also increasing markdowns on other inventory. Prices can vary by region, currency, and promotions, so check Lululemon's site or stores for current details.