There's an argument that when you have one aspect of your team that's strong but not quite great, and another facet that's really weak, you should focus your resources on the former instead of the latter. Simply put, there are no realistic series of deals that can improve our offense to the point where it's a strength. You can (and probably should) fill in on the margins, but we're not going to be able to acquire a handful of starter-quality bats.
On the other hand, our starting pitching is in that good-not-great category, and one acquisition can push it into that great level. How much better does a Price/Lester/Hamels-Teheran-Santana LDS rotation look than a Teheran-Santana-Harang rotation?
Not saying we'll make any such move, or even that it would be a good idea; all of those guys would bleed the farm system significantly. But the thought process behind improving the starting rotation is sound.